foodpanda is the first E-commerce platform in Pakistan to launch a campaign centered on greatest value for money by activating flat 20 percent discounts on entire menu and waiving off delivery fee charges of 500+ restaurants across Pakistan.

The idea of delivering biggest discount campaign within the food industry to date stems from foodpanda’s research unit which works relentlessly with stakeholders to understand industry and consumer demands.

“We constantly asked ourselves a question: how can we bring about a massive growth in the industry? Our objective solved the puzzle. We want to deliver what our customers expect of us.

Deliberating on industry trends, consumer preferences and inputs from restaurant partners we were able to come to a conclusion: The food ordering industry is hungry for growth. A flat 20% discount on entire menu and no delivery fees of more than 500 restaurants is bound to create that effect. It is what our customers want and we are prepared to deliver exactly that”, says Omair Bakhsh, Marketing Manager foodpanda Pakistan.